Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Sunday, February 05, 2006

Tale of the technophobic client

If you're in business these days you need to know about technology stuff. If you want to be successful... you can't avoid it. Why do I say this? Well, on Friday I was visiting a client and he said that he thought he had "missed the boat" on technology - because he was 41 years old!

At the end of last year this guy moved his practice to new premises, and was wondering whether to upgrade his patient record system. He had used a manual card system for years. His friends told him it was time to update and use a standard software system. But he was worried - and probably a bit scared about taking on something new.

He decided to bite the bullet and install the software. After only 3 months he loves it... and will never go back to manual systems.

Don't fool yourself into thinking you don't need to understand relevant technology. You do. To be successful in marketing (and in business) you must use current 'tools'. These tools now include a variety of technology options. Check 'em out and start using what is best for your situation.


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