Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Wednesday, January 18, 2006

How to get your prospects to open your mail

Direct mail is a tried-and-proven marketing tactic. For tips on what to do with your envelope see this article from Marketing Profs. The article discusses the 2 main envelope treatments:
1) Make it look like personal mail.
2) Make it look like a billboard.

Don't make the same mistake of many business owners by being half-done - like putting a "soft" promotional statement on the front and still trying to make it look personal. It doesn't work. Where possible test different options so you know what works for your audience.


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