Study shows Aussies Prefer UK Accent in Video Voice Over Test

An interesting result - and one that shows Australians have a much higher preference than people from other countries for UK accents versus American.

Results come from Which Test Won, a website that reviews website and email marketing split tests.

If we broaden the implication it is useful to keep this in mind for any communication - especially online - that may have American origins.

This preference against US-origin is something I have seen many times in relation to sales training. The American style is often perceived as too 'aggressive' and fast-paced for the typical Australia audience.

What do you think? Your comments are welcome.