Marketing Advisor Update

Sales and marketing tips, insights and advice for service businesses amd companies selling complex or technical products.

Thursday, May 20, 2010

Twitter Success: Presentation + Adapting to the market

Watch this video by Twitter co-founder Jack Dorsey and pay attention to what he describes over a few minutes starting at the 10:55 mark. He explains how the common features of Twitter actually came from users - not the company.



Message: Pay attention to what your customers are doing with your product/service.

Also, his presentation style shows how you can be quite reserved, yet still engaging as long as your audience is connecting with you. (Know your audience). Only a handful of PowerPoint slides used, mainly to show things he cannot put into words.

However his reserved presentation style may seem slow (possibly painful) to some people, as witnessed by comments on the video page.

He starts off a bit nervous (note a slight hesitation and few umms) but then settles in for a relaxed 'conversation' with the audience.

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