Can issuing a Press Release save your business?

Getting good PR coverage from sending out a press release is often seen as a 'holy grail' - bringing instant success to the company featured.

But does it really?

A short sharp answer to this question is provided by Mickie Kennedy at ereleases.com. He says the same thing I have recommended to many clients... essentially you need a PR campaign (maybe spread over many months) rather than a one-off media release.

Mickie says there are common elements in successful media release campaigns:

- a series of targeted press releases (at least one a calendar quarter)

- press releases posted on company website

- press releases used as marketing collateral, like customer newsletters, client proposals, etc.

- less hype and more bite; stick to objective newsworthy hooks