Being 'Standard' Can Win You More Business
A recent article from MarketingProfs highlights how rectangular product packaging has a 'golden ratio' that makes the size most appealing to consumers. Key point: The higher the fun factor, the less important it is to stick to the golden ratio.
My reading of this is that the more serious the purchase decision, the more buyers will want your service/business to appear to be 'standard'.
In other words, being standard can make the buying decision easier (and safer) for customers.
Think about it - if you are about to have serious surgery you don't want a doctor joking around. You want them to be like the 'standard' doctor - serious and deliberate. However for treatment a minor ailment a bit of unexpected humour may be appreciated.
YOUR ACTION...
* Consider how seriously your customers treat the decision to buy from you.
* The more serious it is, you need to pay attention to creating trust by being familiar to them.
In other words, just like the golden ratio for rectangular product packaging, be aware of what your customers prefer to see in their service provider. And make sure your service looks familiar (and reliable).
Although being standard may sound boring... it could win you more business.
My reading of this is that the more serious the purchase decision, the more buyers will want your service/business to appear to be 'standard'.
In other words, being standard can make the buying decision easier (and safer) for customers.
Think about it - if you are about to have serious surgery you don't want a doctor joking around. You want them to be like the 'standard' doctor - serious and deliberate. However for treatment a minor ailment a bit of unexpected humour may be appreciated.
YOUR ACTION...
* Consider how seriously your customers treat the decision to buy from you.
* The more serious it is, you need to pay attention to creating trust by being familiar to them.
In other words, just like the golden ratio for rectangular product packaging, be aware of what your customers prefer to see in their service provider. And make sure your service looks familiar (and reliable).
Although being standard may sound boring... it could win you more business.
Labels: b2b marketing, consumer marketing, marketing strategy
posted by Stuart Ayling @ 5:03 PM
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